Our Engagement Model

We are big fans of a couple of key approaches to business.

We subscribe to Seth Godin’s idea of the Purple Cow – we want to be extraordinary in our chosen, and very narrow, niche. Here is a link to more information on the Purple Cow.

We also love the approaches espoused by Bill Caskey and Bryan Neale from Caskey-One. If you want to know how we go about building our business then take a look at www.caskeyone.com or listen to their weekly podcast at ITunes.

Both of these will give you a flavour of how our early interactions, or pre-engagement, may feel.

In short we have a passion for what we do, we are keen to engage with people wanting to improve things at their business and for their end-users and customers.

When we engage we are simply looking to see if we can add value – if not we will likely recommend an approach that does not involve us but might still help you.

We do not cold call, we do not hard-sell and we don’t apply 1980’s and 1990’s strong-arm sales techniques – mainly because they don’t make us feel good and when people try them on us we want to burn their houses down!

If you are ready then please do drop us a line or give us a call and between us we can decide if there is a good reason to talk further…….